In the heart of Florence, Italy, you’ll find a unique attraction: the historic Buchette del Vino. These hidden wine windows, embedded in buildings, were originally designed to discreetly serve take-away wine during the Renaissance. To experience this authentic Florentine tradition, simply ring the bell—the classic way to signal your intention to order wine.
After ringing the bell, one of our wine experts will greet you at the historic Wine Window, ready to offer you a carefully selected red, rosé, or white wine tailored to the season. Your wine will be served in our new FirstGlass bottles, allowing you to savor it comfortably as you explore the streets of Florence, admire the Ponte Vecchio, or enjoy a sunset along the Arno River.
Finally, capture the moment by taking a photo in front of the historic Wine Window, proudly holding your chosen bottle. The backdrop of Florence’s iconic architecture creates the perfect setting for a stunning Instagram post. Don’t forget to tag us at @WINEWINDOWFIRENZE and use the hashtag #WineWindowFlorence to share your experience!
The wine is served at the historic Wine Window in an innovative format: the FirstGlass. This elegant 100 ml glass bottle, equivalent to a single glass, was designed to enjoy fine Italian wines while preserving their full qualities, just like from a freshly uncorked bottle.
